What are the 10 values at the heart of 10xMBA?
The secret’s in our name…

“Everything you are comes from your choices.”

– Jeff Bezos, founder of Amazon

Before you’re able to think 10x, we believe that one has to possess a very solid base of kindness and honesty. From then on, becoming a master of team work and key project management skills (prioritising quickly, organising and automating, using data) will help you design products, projects, programs, initiatives. But we’re not done yet: you’ll want to launch and keep improving whatever you create, relentlessly focusing on your target audience and remaining flexible and open-minded to the latest trends and challenges. Once you repeat this process over and over – and we will make you repeat it many times during our workshops – you will be able to think 10x naturally. Every challenge in life will become so much more easy.

Be Kind & Honest

“Coming together is the beginning. Keeping together is progress. Working together is success” – Henry Ford

Working as a team yields more results. The story of the product is not only how it evolves but also how the individuals grew together.

1) understand how being a leader is different to being a manager
2) hone management techniques
3) learn team-work facilitation and take ownership of your project

(1 + 1) > 2

“Everything you are comes from your choices” – Jeff Bezos

People remember what you do for them more so than how clever you are: the impact you have had on their life.

1) step out of yourself and into the shoes of your team members or those you lead
2) learn coaching skills – how to give and accept feedback
3) give your time and share your talent without being taken advantage of

Fast is Better Than Slow

“Unless you are breaking stuff, you are not moving fast enough” – Mark Zuckerberg

Fast is better than slow, (remembering that quality is not a trade-off).

1) delegate, share, or do – right away
2) instigate positive and fast communication loops to establish trust and quick decision making
3) learn how to prioritise – your time, your work – and launch quickly

Organise & Automate

“In a sense, clutter is the end result of procrastination” – Jeff Campbell

Cure your procrastination through planning & automation. No more, ‘I’m too busy’ excuses – there’s more than enough time when you’re organised.

1) learn techniques on how to get – and stay – organised
2) master the basics of project management: planning, note taking, respecting deadlines, finding solutions
3) start automating everything that can be (create your own clone)

Use Data

“What gets measured gets managed” – Peter Drucker

Stop guessing and start backing up your decisions with data to make the right ones.

1) learn how to collect, analyse, and use data
2) become good at making data-driven decisions
3) set goals while remaining flexible in your approach

Pay Attention to Detail

“Details matter; it’s worth waiting to get it right” – Steve Jobs

Quality is not a trade-off for anything else that you want to achieve.

1) implement effective communication skills (written and verbal)
2) focus on the impression you convey, telling your story well – be clear in expressing it
3) care about design – test and test again until whatever you do sounds or looks right

Start, Finish, Iterate

“If you are not embarrassed by the first version of your product, you’ve launched too late” – Reid Hoffman

Starting is hard but finishing is harder. Ship. Test. Iterate. Repeat.

1) learn how to prototype and do one thing exceptionally well
2) focus and keep improving, remain agile in the face of unexpected obstacles
3) turn your ideas into products people want

Focus on the User

“Always deliver more than expected” – Larry Page

Be user oriented in whatever you want to build. Keep your (first) users happy and scaling your business will follow intrinsically.

1) learn to start small and build your user base one by one
2) acquire methods of seeking validation and researching potential targets, adapting to changing environments and audiences
3) be straightforward and sincere with your users

Be Curious & Creative

“Stay hungry, stay foolish” – Steve Jobs

Look at what could be than what is really before you. Connect dots in your head. Give yourself permission to put your work out there without holding back.

1) read, share, mix, publish ideas – take on new challenges
2) learn how to be critical, resilient and more open-minded
3) remain excited about everything as if you were discovering it for the first time

Think 10x

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard” – John Kennedy

You have nothing to lose in trying. Get over your fears and get on with long-term meaning and fulfilment instead of being redundantly safe.

1) understand how to take risks -be bold and be audacious
2) learn how to negotiate everything, realising that almost everything is doable
3) explore how to innovate and scale whatever you do by an order of magnitude, at least

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